Sony 55” BRAVIA BZ40P | 4K UHD HDR | 24/7 Professional Display | Deep Black Non-Glare Premium | IP5X

Overview

Slim, strikingly styled Pro BRAVIA FW-55BZ40P is the truly professional display, uniting spectacular 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in retail, corporate and educational environments. Cutting-edge image innovation includes Sony’s unique Deep Black Non-Glare Premium for rich, high-impact pictures that stand out powerfully, even in brightly-lit spaces. The display’s tough redesigned chassis offers IP5X dust protection for greater durability in challenging pro applications. Flexible integration, friendly operation and generous customization options make life simpler for system integrators and users in today’s connected AV spaces.

• Minimized glare and rich, high-contrast black expression with Deep Black NonGlare Premium Unique to Pro BRAVIA BZ40P Series, Deep Black Non-Glare Premium combines a high-performance haze and low-reflection screen coating with advanced contrast processing powered by our mighty XR Processor. Glare is dramatically minimized, complemented by deep, rich black expression.
• Wide angle visual impact The 55” FW-55BZ40P grabs your audience’s attention with very high 700 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Advanced Sony picture processing technologies ensure your content looks its very best. The display’s wide viewing angle* ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned. *Viewing angle characteristics vary depending on model and screen size.
• Intelligence to captivate viewers’ imaginations Sony’s advanced XR Processor immerses audiences more deeply in every viewing environment, from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the mouthwatering color and freshness of food. Two newly developed picture modes for digital signage applications - Standard and Dynamic - fully leverage the awesome power of the XR Processor.
• Richer, even more lifelike color Powered by the XR processor, Cross Analysis simultaneously analyzes key image elements - color, contrast, resolution, focal points, depth, and motion - for strikingly rich, immersive visuals while avoiding unnatural tones or excessive enhancement.
• Detail rediscovered Lower resolution content is automatically upscaled to near-4K quality, revealing fine details without harsh, artificial-looking enhancement.
• Effortlessly adapts to every environment Pro BRAVIA FW-55BZ40P introduces a slim redesigned chassis and unified design that blends gracefully into contemporary business and retail environments while reducing the workload on pro AV installers. With a consistent design concept across Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it’s easy to combine displays in all series and screen sizes for beautifully harmonized results that suit every installation and budgetary need.
• Designed for smooth, flexible installation Accentuating Pro BRAVIA’s stylish, contemporary looks, the display’s slim-line chassis is complemented by narrow, evenly-sized bezels on all sides of the screen. Installation flexibility is enhanced by the centrally positioned VESA hole patterns, making Pro BRAVIA FW-55BZ40P ideal for horizontal or vertical mounting in signage and other applications.
• Streamlined setup, enhanced usability Pro BRAVIA FW-55BZ40P makes life even simpler in professional applications with a redesigned setup wizard and intuitive user interface. There’s also a simplified home screen that integrates Pro Mode settings for quick and easy access.
• Signage made simple with no set-top box Pro BRAVIA FW-55BZ40P features a powerful SoC (system on chip) platform that enables smart digital signage operation without the need for an external set-top box (STB). With no extra hardware or unsightly cabling required, installation and operation are simplified while optimizing device reliability and security. The addition of a Real-Time Clock allows content management app schedules to be maintained even when display power is switched off.
• Made to make business easier Fine-tune Pro BRAVIA FW-55BZ40P to suit the demands of corporate or retail environments. Newly-enhanced Pro Mode makes it even easier to control and customize display functions to meet today’s business needs. When a laptop or HDMI device is connected, Pro BRAVIA automatically powers on and selects the correct input to save time in meetings. Physical buttons, remote control, inputs and selected functions can be restricted to discourage tampering in stores and public spaces. One-step setting instantly applies optimized settings to suit commonly encountered applications - Signage Dynamic, Signage Standard or Meeting Room.
• Cloud-based setup and management Support for remote management applications* by Sony and other developers gives full control over cloud-based display setup, control, monitoring and maintenance. Zero touch provisioning reduces time and effort in large multi-screen deployments. Physical installation environment conditions are detected by tilt angle and temperature sensors for integration via API with third-party remote management systems. * Application support varies by sales region.
• Round the Clock Reliability Business never sleeps: Pro BRAVIA FW-55BZ40P is engineered for dependable 24/7 operation in challenging corporate and commercial environments.